Job Title: Director of Market Development – Mid-Atlantic
Department: Sales & Marketing
Reports To: VP Sales & Marketing
Position Scope: Full Time
Position Level:  Director level
Location:  DC, DE, MD, NC, V, WV (residing near a major airport)
Travel: 80%, occasionally internationally


The Director of Market Development is responsible for leading and managing multiple, concurrent, complex MedTech market development strategies and activities driving the adoption and sustainable growth of a first-in-radiology hands-free robotic system.

This regional commercial leadership role requires strong client management skills with impressive clinical, technical, and economic value-driven consultative solution selling skills- including direct-to-consumer education outreach to scale market awareness of our robotic technology poised to democratize percutaneous interventional procedures.

Candidate should be adept at contributing in and with highly competent cross-functional teams (Sales, Operations, Research and Development, Quality, Regulatory, Product Management, and Marketing), possess strong presentation and interpersonal skills, is highly motivated, self-directed and thrives in a fast pace MedTech start-up.

Be a part of a team driven to augment and empower our healthcare provider partners with innovations that effectively treat, efficiently restore, and improve the quality of life for the patients we serve.

Main Responsibilities:

  • Profile, develop and scale tech market adoption in the region to achieve annual operating business plan objectives and key results
  • Enroll and educate Interventional Radiologists (IR), Key Opinion Leaders (KOL’s), Radiology Physician Extenders (RPE), Radiology Technologists, Nurses, and Administrators)
  • Implement best practice clinical, technical and economic consultative strategies to effectively educate providers on ease of use and adoption of XACT Robotic System
  • Provide clinical case support through an adoption learning curve to ensure tech-use proficiency
  • Actively market and build partnerships with physicians, technical teams, and hospital C-Suite.
  • Prepare Quarterly Business Reviews (QBR) that deliver efficient KPI regional performance analysis
  • Develop and implement physician referral, education, and engagement strategies
  • Support implementation of patient education, web and social media resources for provider partner Direct to Consumer (DTC) patient advocacy campaigns
  • Periodically update Customer Relationship Management system database to monitor, and track customer engagement, metric sales funnel processes and customer enhancement campaigns
  • Collaborate with cross-functional teams to evolve highly effective stakeholder specific collateral
  • Support R&D, Regulatory, and Quality to ensure iterative product development strategies are designed to exceed the needs and voice of customer preferences

Other Responsibilities:

  • Maintain market knowledge of existing and impending IR technologies
  • Develop and command a deep understanding of IR clinical and technical challenges, act as an in-region expert for on-going market needs of existing and future technology development
  • Maintain knowledge of evolving clinical bibliographies to ensure dissemination of key published evidence supports our provider partners
  • Monitor and analyze local market data to support evolving commercial strategies
  • Receive technical inquiries and adhere to regulatory reportable event processes in a timely manner
  • Attend clinical meetings, congresses, trade shows, remote training labs or special events
  • Support other projects as assigned by Leadership

Qualifications & Requirements:

  • Bachelor’s BA/BS Degree
  • 3-4 + years of medical device market development experience
  • Demonstrable successful track record establishing, managing and growing a new region
  • Ability to create strategic-big picture market development initiatives and drive actionable results
  • Proven pedigree of scaling first-in-market transformational med-tech innovations (an advantage)
  • Persuasive presentation skills delivering compelling clinical value propositions and building successful partnerships with multiple stakeholders
  • A disciplined, high performer who acts with authority, vision, and is accountable for results
  • Understands complex niche technology consultative sales processes
  • Radiology market experience (preferred)
  • Reliable, passionate, energetic and ethical
  • Organized, efficient and capable of multitasking
  • Able to travel up to 80% of time

Pre-Application Form